CASE STUDY
The brand moment behind AlphaSense’s biggest launch of the year
AlphaSense
October 2026
Art Direction • Page Design • Interaction Design
On October 6, AlphaSense took the stage at AlphaSummit, its annual customer conference, to introduce SuperAnalyst. For a platform built for high-stakes business decisions, it marked a real shift: from AI that answers questions to an agent that does the work. The company built a full-funnel campaign around the launch, where every part sent people to one page. A moment that big couldn’t land on a templated product page, and AlphaSense brought us in to make sure it didn’t.
The Insight
The launch page needed to feel like an event in its own right, and it needed to prove SuperAnalyst in seconds. Those turned out to be the same job. For this audience, proof lives in watching the work happen, so we rebuilt the page around the prompt-to-output story and let the interaction carry the brand moment.
AlphaSense came in with a strong foundation. Our job was to extend it for a key launch moment.
The approach
The brand’s graphic language was built for a website. We gave it the presence a keynote launch needs, starting from the brand’s own faceted line art. Each facet carries its own gradient in navy and electric blue, and a single slow wave of light travels across them from bottom right to top left. The facets hold still while the light moves through them, so the graphic reads as one continuous signal sweeping the page. We kept it calm on purpose, so the headline holds its contrast at every point in the loop.
We set the SuperAnalyst name oversized and paired it with its product icon for the first time, so the product reads like the flagship it’s becoming. The copy below got pared back, the highlight moved onto the value, “always-on agent,” and a single call to action leaves one clear next step.
We replaced the product video with a live sequence: prompt, reasoning, sources, output. You see what it pulled and why, so the answer has already made its case by the time it lands. It’s built as one component, ready for any new product that follows under the SuperAnalyst name.
The Outcome
On October 6, the brand moment and the product moment became one. As SuperAnalyst took the AlphaSummit stage, everything the launch campaign put in market led to a page designed to rise to the occasion, one that shows the work: six workflows, prompt to finished file, with the sources in view the whole way.
Kickoff to handoff, in under three weeks.
